Selling a company is not easy. Apart from product and hiring, it is the only other element of a Startup that a founder can't afford to screw up. There are rarely second chances, and mistakes always cost.
The path of selling a company is fraught with dangers. How much should we ask for? Too much and nobody responds. Too low is arguably worse in hindsight. The value proposition usually differs for each acquirer. Every acquirer has a different approach. Some acquirers play dirty. Very dirty. Others are genuinely nice. Some want too much information.
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